James "Jay" Denny, III CLU, ChFC

Retirement Planning Specialist

James R. ‘Jay’ Denny, III is a long-term Financial Professional with Equitable Advisors. Since 1978, he has worked with individuals and businesses in developing and implementing financial plans, employee benefit programs and retirement planning strategies.

Jay is involved in both his profession and his community.  He is past president of the Estate Planning Council of Richmond, Richmond Chapter of the National Association of Insurance and Financial Advisors (NAIFA) and the Richmond branch of the Society of Financial Services Professional (SFSP).  In the community, he has served as Virginia Chair of the Arthritis Foundation.  For several years he was on the pension board of the Virginia Methodist Conference.

Jay has earned the titles Qualified Plans Specialist* and Retirement Planning Specialist** with Equitable Advisors and is also a Qualifying and Life Member of the industry standard Million Dollar Round Table (MDRT).  He was inducted into the Equitable Advisors Hall of Fame in 2010. He holds designations from the American College – CLU, ChFC and RICP.

Jay, a graduate of Washington and Lee University, and his wife, Judi, have a daughter, Sarah. In his spare time, Jay enjoys baseball, running, reading and photography.

*Qualified Plan Specialist title awarded by Equitable Advisors, based upon successful completion of an internal training program and written assessment.

**The Retirement Planning Specialist title is awarded by EquitableAdvisors, based upon the FP’s receipt of a Certificate in Retirement Planning from the Wharton School, University of Pennsylvania. In a collaboration between the Wharton School and Equitable Advisors’ affiliate, Equitable Equitable Life Insurance Company (NY, NY), coursework for the certificate was developed exclusively for Equitable Advisors FPs, and the title may be used only by FPs who have completed the required coursework and maintain the title through ongoing continuing education requirements. To verify that an FP has earned and holds the title in good standing, contact  Equitable atretirement@equitable.com. Complaints about an Equitable Advisors FP should be directed to customer.relations@equitable.com.


Securities and investment advisory services offered through Equitable Advisors, LLC (NY,NY 212-314-4600), member FINRA/SIPC(Equitable Financial Advisors in MI & TN). Annuity and insurance products offered through Equitable Network, LLC and its insurance agency subsidiaries. Equitable Network, LLC does business in California as Equitable Network Insurance Agency of California, LLC, in Utah as Equitable Network Insurance Agency of Utah, LLC, and in Puerto Rico as Equitable Network of Puerto Rico, Inc. Equitable Advisors and its affiliates do not provide tax or legal advice. Individuals may transact business and/or respond to inquiries only in state(s) in which they are properly registered and/or licensed. The information in this web site is not investment or securities advice and does not constitute an offer.

Capital Financial Group is not owned or operated by Equitable Advisors, LLC or its affiliates.

Phone 804-287-0274
Fax 804-285-3134